Host Tips

Toronto Common offers a great way to attract new customers, build brand loyalty, and increase online traction.

Here are some tips to ensure your event is successful!

  1. Provide Share Worthy Offers

    The hardest part of marketing is getting people in the door, and since our events are small, limited offers, you’re better off creating a very attractive limited offer than a less attractive offer for larger attendance. Great offers spread like wildfire and encourage people to act fast because they see that tickets are limited.

    All our events are promoted prior to the event, during the event, and after the event online so attendance is just a small part of the marketing effort. Sharing the offer, the live posts and post event info is a great way to continue to attract customers even after the event.

  2. Price close to your average customer spend

    While we want great value, we do not want to attract unrealistic customers. Do not over or under price your event. Consider your current average spend as a good gauge of what attendees will likely be willing to spend. For the average host, your aim should be to reach more of your current market with a price slightly lower than your average spend but with more value and variety.

    If you wish to reach new markets (higher spends, different clientele) consider working with the Toronto Common consulting team for marketing guidelines before deciding on your event.

  3. Provide your ideal experience

    Toronto Common events are a great opportunity to showcase your venue the way you think it should be experienced. Showcase your strengths rather than trying to have something for everyone. The goal is leave a memorable first impression to customers that fit your target market and will likely come back. If you’re a steak house than highlight your steak paired with sides, wine, and whatever would make it a memorable meal, if you’re want to promote your event space, showcase your event menu and location, the goal is to lead by example. Most people once they’ve seen something have a much easier time returning again.

  4. Consider the event as an investment in marketing

    Toronto Common posts your events online with search optimization, on social media services and on many other sites including Eventbrite and submissions to BlogTO and other Toronto event listings. While a limited group can attend each event, many others may decide to visit on their own and may share the event with friends. Make every view count by including event description, offer, and all other copy designed to impress. Write a menu that makes you salivate, highlight your unique business offering, mention local, organic, sustainable, made in-house, whatever makes you standout.

  5. Share your event

    Promote your event on your own social media and at your location. Sharing your event not only increases word of mouth advertising but it also creates credibility for the event. The first thing our audience does is look up the venue online, and an enthusiastic host that is excited about the event on social media and their website can make a real difference in attendance.

    Remember that your current online followers are interested in your brand but they may not be customers or regulars yet. Having a great offer with a clear call to action (buy ticket now) can be the difference between an online follower and an actual customer and it also encourages your regulars to bring their friends. A set event makes it easier to coordinate others because it’s time sensitive and has less variables.

    And even if they’re already a customer you could be encouraging them to try something new. And finally having a mix of regular customers and new customers is a great way to convince new customers to return. Your regulars act like ambassadors; their enthusiasm can often sway the feeling in the crowd, just like it’s always nice to have a few friends in the audience at a performance.

    As long as you repeat the same offer you don’t have to worry about shifting regular customers to discounted offers permanently, these are limited offers in a short time period with the same offer. Most people will not attend more than once.

    And also remember to share events with your staff and keep them informed, it’s best to have them direct customers to our website for information so they can easily purchase a ticket or have them contact us directly via email at info@torontocommon.com. This allows us to play ‘bad cop’, enforcing any rules and explaining conditions so your team can focus on providing a great experience.

  6. Experiment!

    Forget everything you’ve ever learned or heard about events:

    – DO NOT offer something for everyone
    – DO NOT focus on large attendance
    – DO NOT copy what other locations are doing
    – DO NOT worry about ticket sales

    Toronto Common offers a cost effective opportunity to experiment, be creative, test and learn about your market. The best marketers invest heavily in market research to learn about their market. Toronto Common offers a more cost effective and immediate way to test out new ideas and see what the market wants.

    We function similar to a twitter feed for events or a ‘pop up’ option for existing businesses. A successful event gets shared quickly because we make it easy to share events and gain attendance with many online sharing channels, a clear call to action, and an easy online payment option.

    Test out new menu changes before adding them to your regular menu, test pricing without committing to them, try new business models, all at minimal risk so let your hair down, have fun and take a chance, you never know, it just might work!

  7. Repeat Events

    Multiple events makes it easier for attendees because if they cannot make one date, they can always attend another. It also makes it easier for blogs and event sites to promote the event. Generally we find that the first event is often the hardest to market with limited or no photos, and no previous attendees singing it’s phrases so repeating events makes the most economical sense. The first event allows our team to take photos, gauge response. It gives attendees time to share with friends and learn more and it gives your team time to learn and adjust.

  8. Allow for at Least a 2 Weeks Lead Time

    People need time to make plans, even the most attractive events can have poor attendance without enough notice. Often people already have commitments if there’s not enough notice, especially if they want to coordinate with friends. And you are more likely to benefit from cross promotion from other events and blog and media promotion, if you allow enough time to promote events. BlogTO submissions, write ups in blogs and media outlets take time.

  9. Be Patient

    If it were easy, everyone would do it, so expect that events take a bit of time to promote, spread, and often people buy tickets last minute. We’re trying to change the usual customer behaviour by asking for a financial commitment (a ticket) up front so people tend to think about it a bit more. Continue to promote and share your enthusiasm for the event event online and at your location.

  10. Meet & Greet Your Customer

    Toronto Common events are a great way to get to know your customer. You know when they’ll be here, what they ordered, and that many of them are new to your location and are a social bunch. Come say hi, ask how things were, leave them your card, even offer a return offer or an unexpected treat. Building that relationship helps build customer loyalty.

If you would like more information about Toronto Common or would like to book an event, please contact us at info@torontocommon.com.

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